Authors: Rob Snell.
Paperback, 410 pages
Publisher: For Dummies
Publication Date: 2006-03-27


Reviews :

    Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

...

Authors: Ruth Colvin Clark. Richard E. Mayer.
Hardcover, 496 pages
Publisher: Pfeiffer
Publication Date: 2007-09-28
Edition: 2

Reviews :

    In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally-recognized experts in the field of e-learning—offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included....

Authors: Dennis Prince. Lynn Dralle.
Paperback, 224 pages
Publisher: McGraw-Hill
Publication Date: 2004-10-25
Edition: 1

Reviews :

    Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay

Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you to research types and eras of antiques and collectibles and find the best merchandise.

How to Sell Antiques and Collectables on ebay also informs the reader of the correct use of language that gets buyers to pay the most for the seller's items....

Authors: David Silver.
Hardcover, 272 pages
Publisher: Wiley
Publication Date: 2007-05-18


Reviews :

    Praise for Smart Start-Ups

"Silver's new book is a masterpiece of clarity concerning the next great entrepreneurial wave, and my only problem with it was the charley horse in my elbow I got turning the pages."
-Robin Richards, founding President, MP3.com, and CEO, Notification Technologies Inc.

"Silver is a modern-day Prometheus. For community entrepreneurs, Smart Start-Ups contains the secrets of fire from the heavens. If you work with communities of any kind, you ignore this book at your own peril."
-John Szeder, former senior game developer, Digital Chocolate, Inc., and CEO, Mofactor, Inc.

"Silver dives in and pulls the naked truth out of the world of online communities. There's nothing like it on the shelves. He speaks with the best and brightest in the mobile and online community markets."
-Sean Malatesta, founder, Yack Media Services, and Vice President, Indiagames, Inc.

"Smart Start-Ups is a must-read for any aspiring Internet entrepreneur. Silver cuts right to the heart of the important fact that communities are like entire nations, but without geographic borders, and they're creating the greatest transformation since the Industrial Revolution."
-Clarence Briggs, founder and CEO, AIT.com

"Silver's book is an excellent, captivating, ingenious, and essential read for anyone who wants to know how to create wealth by starting an online community. One mark of a great book is that it makes you see things in a new way; Silver certainly succeeds in that respect."
-Kyle E. Gillman, founder and CEO, Forgefinder, Inc....

Authors: Thomas Limoncelli.
Paperback, 226 pages
Publisher: O'Reilly Media, Inc.
Publication Date: 2005-11-22


Reviews :

    Time is a precious commodity, especially if you're a system administrator. No other job pulls people in so many directions at once. Users interrupt you constantly with requests, preventing you from getting anything done. Your managers want you to get long-term projects done but flood you with requests for quick-fixes that prevent you from ever getting to those long-term projects. But the pressure is on you to produce and it only increases with time. What do you do?

The answer is time management. And not just any time management theory--you want Time Management for System Administrators, to be exact. With keen insights into the challenges you face as a sys admin, bestselling author Thomas Limoncelli has put together a collection of tips and techniques that will help you cultivate the time management skills you need to flourish as a system administrator.

Time Management for System Administrators understands that an Sys Admin often has competing goals: the concurrent responsibilities of working on large projects and taking care of a user's needs. That's why it focuses on strategies that help you work through daily tasks, yet still allow you to handle critical situations that inevitably arise.

Among other skills, you'll learn how to:

• Manage interruptions
• Eliminate timewasters
• Keep an effective calendar
• Develop routines for things that occur regularly
• Use your brain only for what you're currently working on
• Prioritize based on customer expectations
• Document and automate processes for faster execution

What's more, the book doesn't confine itself to just the work environment, either. It also offers tips on how to apply these time management tools to your social life. It's the first step to a more productive, happier you.

...

Authors: Swain Scheps.
Paperback, 384 pages
Publisher: For Dummies
Publication Date: 2008-01-10


Reviews :

    You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?

Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.

You’ll find out how to:

• Understand the principles and practical elements of BI
• Determine what your business needs
• Compare different approaches to BI
• Build a solid BI architecture and roadmap
• Design, develop, and deploy your BI plan
• Relate BI to data warehousing, ERP, CRM, and e-commerce
• Analyze emerging trends and developing BI tools to see what else may be useful

Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision....

Authors: Gurbaksh Chahal.
Hardcover, 256 pages
Publisher: Palgrave Macmillan
Publication Date: 2008-10-23


Reviews :

    Gurbaksh Chahal started the Internet advertising company ClickAgents from his bedroom at the age of 16, having emigrated to the United States with his Sikh family from the small town of Tarn Taran, India. He dropped out of high school to pursue the venture full-time, and two years later sold ClickAgents for $40 million, making him one of the youngest self-made millionaires in history and allowing him and his entire family to realize their dreams. Chahal went on to become the youngest executive of a multi-billion dollar NASDAQ-listed company, and then sold his second company, BlueLithium, to Yahoo! for $300 million, turning many of his employees into multi-millionaires as well.

In The Dream, Chahal's refreshing advice for entrepreneurs encourages them to embrace risk and to carve out new niches in the marketplace. He emphasizes the value of good business timing: how to execute an idea and get it to the marketplace, how to create and maintain solid business relationships, how to stay grounded, and--most importantly--how to teach yourself that failure is not an option. Chahal's story not only shows how a 16-year-old immigrant overcame discrimination and adversity to fulfill his highest ambitions, but also provides aspiring entrepreneurs with valuable hands-on advice on how to achieve success....

Authors: Owen Linzmayer. Owen W. Linzmayer.
Paperback, 323 pages
Publisher: No Starch Press
Publication Date: 2004-01
Edition: 2nd

Reviews :

    Apple Confidential examines the tumultuous history of America’s best-known Silicon Valley start-up – from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple’s recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar....

    Owen Linzmayer's Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever know the complete, "real" story about Apple, Linzmayer's is probably as close as they come. Having covered Apple news since 1980, he offers extensive insider details about Steve Jobs, Steve Wozniak, John Sculley, Gilbert Amelio, Bill Gates, and other major players whose lives were (and are) intertwined with Apple's history. And along the way, we also learn about lesser-known figures whose stories have remained hidden in the Apple myth: Ronald Gerald Wayne, for example, who was actually a partner with Wozniak and Jobs in the original incarnation of the company, but who sold his share when he realized he would be financially vulnerable if it should fail.

Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley...

Authors: Scott Berkun.
Hardcover, 192 pages
Publisher: O'Reilly Media, Inc.
Publication Date: 2007-05-15
Edition: 1

Reviews :

    How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington....

   

Scott Berkun Discusses Innovation at Amazon.com Headquarters

Scott Berkun, author of The Myths of Innovation and The Art of Project Management, visited Amazon.com to discuss "epiphany myths" and the realities--and effort--of implementing innovation in your own life and work. Watch the video: High bandwidth Low bandwidth Praise for The Myths of Innovation: "…Small, simple, powerful: an innovative book about innovation." --Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." --Guy Kawasaki, author of The Art of the Start "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com

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...

Authors: Sheryl Lindsell-Roberts.
Spiral-bound, 208 pages
Publisher: Houghton Mifflin
Publication Date: 1995-07-12


Reviews :

    What's the best way to make your computer more efficient? Learn how to touch-type! And this is the book that can teach you. The first complete guide for learning how to touch-type on a computer keyboard includes: How to get from A to Z on your keyboard; How to negotiate punctuation keys; How to type numbers on a numeric keypad; How to avoid fatigue and aches and pains, especially carpal tunnel syndrome; Tips for first-time and experienced computer users; User-friendly exercises and practice lessons to build up speed and efficiency. Designed for individual or classroom use in a handy spiral-bound format, Mastering Computer Typing is the perfect tutor, aid, or guide for everyone who needs to touch-type on a computer keyboard....