Authors: Mary Ellen Bates.
Paperback, 472 pages
Publisher: Information Today, Inc.
Publication Date: 2003-04-01


Reviews :

    In this how-to guide for information brokers, Bates (a business researcher) offers advice for those interested in starting and running an independent research firm. She explains every aspect of the project, from starting the business and attracting clients, to conducting research. Annotation (c) Boo...

Authors: Anthony Borelli. Greg Holden.
Hardcover, 253 pages
Publisher: Wiley
Publication Date: 2007-04-13


Reviews :

    Affiliate Millions

For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.

With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.

Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you....

Authors: Jaimie Sirovich. Cristian Darie.
Paperback, 350 pages
Publisher: Wrox
Publication Date: 2007-04-16


Reviews :

    Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard....

Authors: E. Bruce Goldstein.
Hardcover, 592 pages
Publisher: Wadsworth Publishing
Publication Date: 2007-04-20
Edition: 2

Reviews :

    Bruce Goldstein's COGNITIVE PSYCHOLOGY connects the study of cognition to your everyday life. This accessible book introduces you to landmark studies as well as the cutting-edge research that defines this fascinating field. To help you further experiment with and understand the concepts in the text, you can use COGLAB 2.0: THE ONLINE COGNITIVE PSYCHOLOGY LABORATORY. Available at www.academic.cengage.com, COGLAB contains dozens of classic experiments designed to help you learn about cognitive concepts and how the mind works....

Authors: Maura Shaw.
Paperback, 352 pages
Publisher: Writers Digest Books
Publication Date: 2007-07-26


Reviews :

    This book will help researchers and writers master the internet. It provides detailed, practical techniques that the novice or experienced Internet user can immediately put to use.Clear explanations and screen shots help readers locate the web sites and interpret information on the credibility of the site's information. Techniques such as "drilling down" through layers of site and creating efficient search strings for databases will allow readers to find specific information with confidence and ease....

Authors: Margaret Riley Dikel. Frances E. Roehm.
Paperback, 288 pages
Publisher: McGraw-Hill
Publication Date: 2008-03-18
Edition: 1

Reviews :

   

"Simply the best thing in print on the subject of using the Internet in your job search . . . amazing and breathtakingly thorough . . . covers all resources available today."
--Richard N. Bolles, author of What Color Is Your Parachute?

Point and click your way to a profitable, satisfying job future

While the Web is loaded with priceless information and resources for job hunters, finding exactly what you need for an efficient job search can be tough. The bestselling Guide to Internet Job Searching arms you with the tools and knowledge to find the job of your dreams and avoid surfing the Internet aimlessly.

Career search experts Margaret Riley Dikel and Frances Roehm will guide you through an efficient and successful job hunt-no matter how much experience you have using the Internet. With their proven advice, you'll be able to:

• Find dream jobs in every industry, at every level, locally and around the world
• Research potential employers
• Identify the biggest employment growth areas and regions
• Avoid time-consuming false starts and dead ends
• Get to know the best job-listing and recruiting websites
• Compose sure-fire online resumes and cover letters

...

Authors: Nancy Baughman.
Paperback, 226 pages
Publisher: iUniverse, Inc.
Publication Date: 2007-06-25
Edition: 0

Reviews :

    Buy It, Sell It, Make Money is not about clipping coupons to save twenty cents on a bottle of ketchup. It’s about spending wisely to increase your buying power and living richly without working a high-powered job and earning a million-dollar paycheck.

With their unique Flipster System, Daren and Nancy Baughman show you how to find, purchase, and resell luxury items for a remarkable profit. They teach you what to buy and where, how to sell and where, which risks to take, how to negotiate, and ways to avoid common—and costly—mistakes. They keep you apprised of current trends and styles and explain the “trading up” principle so that you can get the high-end goods that most people only dream of owning. The Baughmans also show you how to invest wisely by distinguishing quality goods from mass-made, production-line pieces with a categorized field guide to buying (including “good,” “better,” and “best” name-brand items for the resale market).

Don’t be fooled by get-rich-quick schemes promising unbelievable profits. Become a Flipster with Buy It, Sell It, Make Money, and carefully build your own personal wealth as you live a more rewarding and fulfilling life—starting today!

...

Authors: Carl McDaniel. Roger Gates.
Hardcover, 720 pages
Publisher: Wiley
Publication Date: 2006-03-20
Edition: 7

Reviews :

    Real Data, Real People, Real Research

Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today.

Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn't, and what separates the good research from the bad.

You'll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more.

Highlights of the Seventh Edition
* Three new data cases are based on real data gathered from a nationwide sample of 2,000 college-aged students from the Survey Sampling International database. Cases include and online dating service, an online student travel service, and a new chain of combination fast food/convenience stores.
* A new video on Focus Groups shows college students discussing online dating.
* From the Front Line boxes present real-life insights from practicing professionals at Roger Gates's research firm, DSS Research.
* A Student Version of SPSS 14.0 is packaged with this text.
* SPSS exercises follow each quantitative chapter. Data sets and Excel-based versions of the SPSS exercises are available on the Companion Web Site.
* New web quizzes enable students to test their understanding of the material.
* Includes many new chapter-opening vignettes, global vignettes, and real-life research cases, based on real companies such as Proctor & Gamble, Starbucks, Swiffer dust mops, Gap, and Coach Handbags....

Authors: Peter Szor.
Paperback, 744 pages
Publisher: Addison-Wesley Professional
Publication Date: 2005-02-13


Reviews :

    Peter Szor takes you behind the scenes of anti-virus research, showing howthey are analyzed, how they spread, and--most importantly--how to effectivelydefend against them. This book offers an encyclopedic treatment of thecomputer virus, including: a history of computer viruses, virus behavior,classification, protection strategies, anti-virus and worm-blocking techniques,and how to conduct an accurate threat analysis. The Art of Computer VirusResearch and Defense entertains readers with its look at anti-virus research, butmore importantly it truly arms them in the fight against computer viruses.As one of the lead researchers behind Norton AntiVirus, the most popularantivirus program in the industry, Peter Szor studies viruses every day. Byshowing how viruses really work, this book will help security professionals andstudents protect against them, recognize them, and analyze and limit thedamage they can do....

Authors: John Battelle.
Hardcover, 320 pages
Publisher: Portfolio Hardcover
Publication Date: 2005-09-08


Reviews :

    What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

"Battelle has written a brilliant business book, but he's also done something more... All searchers should read it."
-Walter Isaacson, CEO of the Aspen Institute

"This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading."
-Seth Godin, author of All Marketers Are Liars and Purple Cow

"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle."
-John Heilemann, author of Pride Before the Fall

"A must read for anyone endeavoring to understand one of the most important trends of this generation.'"
-Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley

"Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story.
-John Huey, editorial director, Time inc.

"A terrific book."
--L. Gordon Crovitz, Dow Jones
...

    If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han...