Authors: Andrew F. Wood. Matthew J. Smith.
Paperback, 248 pages
Publisher: Lawrence Erlbaum
Publication Date: 2001-04-01
Edition: 1

Reviews :

    Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular culture, history, economics, and the humanities to present an examination of the theoretical and critical issues in the study of computer-mediated communication.

Authors Andrew F. Wood and Matthew J. Smith introduce computer-mediated communication (CMC) as a subject of academic research, as well as a lens through which to examine contemporary trends in society. Online Communication covers such topics as online identity, mediated relationships, virtual communities, electronic commerce, the digital divide, and spaces of resistance. This text also examines how the Internet has affected contemporary culture and presents the critiques being made to those changes.

This classroom resource will help students conceptualize the human uses of the Internet through an examination of emerging theories, offering explanations for what people are doing with this technology in social and communication contexts. Advanced undergraduates, graduate students, and researchers interested in the field of computer-mediated communication, as well as those studying issues of technology and culture, will find Online Communication to be an important step forward in studying the role of technology and mediated communication in today's society.
...

Authors: Carl McDaniel. Roger Gates.
Hardcover, 617 pages
Publisher: Wiley
Publication Date: 2005-02-25
Edition: 6th

Reviews :

    Real Data, Real People, Real Research.

In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. 

The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts.  Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. 

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research....

Authors: Sheri R. Lanza.
Paperback, 380 pages
Publisher: Information Today, Inc.
Publication Date: 2001-05-01


Reviews :

    ...

Authors: Icon Health Publications.
Paperback, 76 pages
Publisher: Icon Health Publications
Publication Date: 2004-08-20


Reviews :

    In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so....

Authors: Fergal O'Byrne.
Paperback, 168 pages
Publisher: Aspatore Books
Publication Date: 2004-06


Reviews :

    Online marketing can be the most effective communications tool for any organization. At the same time, there are innumerable directions in which one might go astray, so it is critical to understand the do's and don'ts before implementing a campaign. In 10 Online Marketing & Search Engine Essentials Every Executive Needs to Know, Internet industry executive Fergal O'Byrne strives to arm readers with "a mix of common sense coupled with tried and trusted marketing principles applied to the online environment." In essence, he lays out the right way to strategically and successfully undertake such an endeavor. From effective keyword purchasing to the basics of search engines and the finer points of email marketing, it is imperative that today's executive understand how critical such components of an effective campaign can really drive website traffic and accelerate business. Offering key insights into what services are simply "a waste of money" and which are worthwhile, what you mustn't do "under any circumstances," which effective partnerships will increase the reach of your campaign and which will be the only three search engine superpowers in the future, O'Byrne maps it all out for the reader. From FAQs to Do's & Don'ts, with a quick review of the basics, a detailed glossary, illustrative diagrams and a "top ten cheat sheet" for each chapter, this engaging read offers essential insight for anyone striving to develop and execute a winning online campaign....

Authors:
Hardcover, 509 pages
Publisher: Bowker-Saur
Publication Date: 1996-09

Authors:
Paperback, 170 pages
Publisher: Routledge
Publication Date: 2006-09-13
Edition: 1

Reviews :

    The demand for electronic material in academic libraries is growing and shows no sign of abating. "Collection Development Issues in the Online Environment" addresses key issues in electronic materials development and presents cutting-edge practices from academic libraries around the world. Leading authorities reveal insights on both common and special concerns that every library administrator can use in making decisions about their own collections. The text also presents real-life case studies illustrating approaches that can be modified for effective planning of your own library acquisitions. The strategies are practical, the information clear and helpful, all of it contained in a single useful volume that every information science professional or academic can use. "Collection Development Issues in the Online Environment" is separated into three sections. The first section tackles issues common to most academic libraries such as electronic journal delivery and budgeting. The second section addresses special library digital issues such as the preservation and dissemination of unique types of information such as annual reports. The final section delves into the future of library electronic acquisitions and the coming challenges. This text is carefully referenced and includes tables and figures to enhance understanding of the subjects. "Collection Development Issues in the Online Environment" is helpful, horizon-expanding information for librarians, library administrators, archivists, publishers, and library and information science educators and students....

Authors:
Paperback, 480 pages
Publisher: Facts on Demand Press
Publication Date: 2003-01
Edition: 4th

Reviews :

    The "Master Guide" to the world of online public records. A powerful book for either the novice or business professional, this fully revised fourth edition contains "Public Record Primer" to educate the inexperienced and "Searching Hints" to help navigate through the maze of county, state and federal government agencies....

Authors: Craig B. Simonsen. Christian R. Andersen.
Paperback, 280 pages
Publisher: Prentice Hall
Publication Date: 2005-10-20
Edition: 2

Reviews :

   

KEY BENEFIT: This book is an essential tool for paralegal and other legal professionals to bring computer-aided legal research alive. KEY TOPICS: It provides an introduction to computers in the law, reviews and explains sources and evaluation of documents and materials found on the Internet, and features many examples of doing CALR. MARKET: For paralegal and other legal professionals.

...

Authors: LexisNexis.
Spiral-bound, 98 pages
Publisher:
Publication Date: 2004