Authors: Mark Emery Bolles. Richard Nelson Bolles.
Paperback, 200 pages
Publisher: Ten Speed Press
Publication Date: 2008-05
Edition: 5

Reviews :

    The Internet can be an invaluable tool in any job hunt - but only when one knows how to use it. Co-written by career guru Richard Nelson Bolles and his son, non-traditional career expert Mark Emery Bolles, "Job-Hunting Online" helps job seekers navigate the overwhelming information available on the Internet to find the most useful sites and avoid common pitfalls. Filled with hundreds of annotated website recommendations, and featuring a newly restructured organization that follows the action steps of a successful job-hunt, this time-saving desktop guide is essential to an effective online job search....

Authors: Peter Szor.
Paperback, 744 pages
Publisher: Addison-Wesley Professional
Publication Date: 2005-02-13


Reviews :

    Peter Szor takes you behind the scenes of anti-virus research, showing howthey are analyzed, how they spread, and--most importantly--how to effectivelydefend against them. This book offers an encyclopedic treatment of thecomputer virus, including: a history of computer viruses, virus behavior,classification, protection strategies, anti-virus and worm-blocking techniques,and how to conduct an accurate threat analysis. The Art of Computer VirusResearch and Defense entertains readers with its look at anti-virus research, butmore importantly it truly arms them in the fight against computer viruses.As one of the lead researchers behind Norton AntiVirus, the most popularantivirus program in the industry, Peter Szor studies viruses every day. Byshowing how viruses really work, this book will help security professionals andstudents protect against them, recognize them, and analyze and limit thedamage they can do....

Authors: John Battelle.
Hardcover, 320 pages
Publisher: Portfolio Hardcover
Publication Date: 2005-09-08


Reviews :

    What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

"Battelle has written a brilliant business book, but he's also done something more... All searchers should read it."
-Walter Isaacson, CEO of the Aspen Institute

"This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading."
-Seth Godin, author of All Marketers Are Liars and Purple Cow

"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle."
-John Heilemann, author of Pride Before the Fall

"A must read for anyone endeavoring to understand one of the most important trends of this generation.'"
-Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley

"Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story.
-John Huey, editorial director, Time inc.

"A terrific book."
--L. Gordon Crovitz, Dow Jones
...

    If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han...

Authors: Thomas S. Gray. Claire Mencke.
Paperback, 411 pages
Publisher: Wiley
Publication Date: 2000-01-10
Edition: 1

Reviews :

    When you need on-the-spot answers to your online investment questions, look no further than Teach Yourself Investing Online. Presented with the clarity and functionality that make all Teach Yourself guides so popular, this book arms you with the tools necessary to make online investing a rewarding and satisfying experience.

Whether you've never used the Internet to make a financial decision or you're on your way to being an active day trader, Teach Yourself Investing Online helps you find the information you need to make wise decisions. Discover online investing by exploring financial Web sites, creating an investment plan, and choosing a broker. The book preps you on how to investigate your options before slapping down your money as well as how to track performance of potential or actual investments. When you're ready, more advanced topics cover a vide variety of online features including bonds, options, futures, mutual funds, IPOs, day trading, and messages boards....

    At one time or another, everyone is a newcomer to the world of personal investing. Teach Yourself Investing Online, by financial journalists Thomas S. Gray and Claire Mencke, is an easy-to-follow primer for those now ready to boot up their speculative bags of tricks in cyberspace. Covering both basic Web skills and hints for employing them at popular financial sites, it presents the fundamentals of organizing, researching, planning, and trading in a way that even absolute beginners can readily grasp and immediately initiate. The approach here is to present highly visual two-page spreads devoted to "Finding the Investment Style That Fits," "Opening an Online Account," "Calling Up Company Reports," "Tracking Upgrades and Downgrades," and dozens of similar topics. Each includes elementary instruction with pointers to one or more Web sites that perform the function or explain it in greater depth, a series of screen shots from those sites illustrating this narrative, and a sidebar with related information. Anyone at least moderately familiar with investment practices and principles may discover little new here, but those looking to get started will find plenty of helpful direction and advice. --Howard Rothman...

Authors: Roger LeRoy Miller. Frank B. Cross.
Hardcover, 864 pages
Publisher: South-Western College Pub
Publication Date: 2006-09-27
Edition: 5

Reviews :

    The Fifth Edition of Miller and Cross's THE LEGAL ENVIRONMENT TODAY offers your course the AACSB-recommended quality that you demand and a real-world, hands-on learning experience that engages your students in every chapter. Exceeding all expectations-yours and your students', the new edition includes strong guidance in critical thinking and legal reasoning; exceptionally current coverage of ethics, cyberlaw, and corporate responsibility; a superb selection of the latest cases, including 2005 and 2006 decisions; and equally impressive coverage of the landmark cases that continue to steer today's legal environment. Students will find many examples and realistic scenarios where they can use their growing knowledge of the law to resolve legal and ethical issues for themselves....

Authors: Bonnie L. Tensen.
Spiral-bound, 264 pages
Publisher: Wadsworth Publishing
Publication Date: 2006-07-13
Edition: 2

Reviews :

    Blending traditional research methods with detailed instruction on how to use and evaluate electronic research technologies, RESEARCH STRATEGIES FOR A DIGITAL AGE equips you with the research skills you need for today's online environment. The author introduces you to research by beginning in the digital library (i.e., the online catalog and databases). These library tools provide a controlled environment with credible sources to help you develop the analytical skills you needfor locating and assessing sources....

Authors: James Foster.
Paperback, 352 pages
Publisher: Syngress
Publication Date: 2007-09-01


Reviews :

    This is the first book available for the Metasploit Framework (MSF), which is the attack platform of choice for one of the fastest growing careers in IT security: Penetration Testing. The book and companion Web site will provide professional penetration testers and security researchers with a fully integrated suite of tools for discovering, running, and testing exploit code. This book discusses how to use the Metasploit Framework (MSF) as an exploitation platform.

The book begins with a detailed discussion of the three MSF interfaces: msfweb, msfconsole, and msfcli .This chapter demonstrates all of the features offered by the MSF as an exploitation platform. With a solid understanding of MSF's capabilities, the book then details techniques for dramatically reducing the amount of time required for developing functional exploits. By working through a real-world vulnerabilities against a popular closed source applications, the reader will learn how to use the tools and MSF to quickly build reliable attacks as standalone exploits. The section will also explain how to integrate an exploit directly into the Metasploit Framework by providing a line-by-line analysis of an integrated exploit module. Details as to how the Metasploit engine drives the behind-the-scenes exploitation process will be covered, and along the way the reader will come to understand the advantages of exploitation frameworks. The final section of the book examines the Meterpreter payload system and teaches readers to develop completely new extensions that will integrate fluidly with the Metasploit Framework.

...

Authors: Suzanne Sabroski.
Paperback, 336 pages
Publisher: Information Today, Inc.
Publication Date: 2002-06-01


Reviews :

    Offering the advice, insights, experiences, and encouragement would-be Internet entrepreneurs need to establish a successful independent research business, this book provides an insider's view of Internet businesses and their unique services. Eleven entrepreneurial super searchers representing a broad range of topic specialities and business focuses are interviewed. Also discussed are the details for getting started, developing a niche, finding clients, doing the research, networking with peers, and staying well informed about Web resources and technologies....

Authors: David Gibson.
Hardcover, 402 pages
Publisher: IGI Global
Publication Date: 2006-09-26


Reviews :

    Nearly all early learning happens during play, and new technology has added video games to the list of ways children learn interaction and new concepts. Although video games are everywhere, on Web sites, in stores, streamed to the desktop, on television, they are absent from the classroom. Computer-based simulations, a form of computer games, have begun to appear, but they are not as wide-spread as email, discussion threads, and blogs. Games and Simulations in Online Learning: Research and Development Frameworks examines the potential of games and simulations in online learning, and how the future could look as developers learn to use the emerging capabilities of the Semantic Web. It presents a general understanding of how the Semantic Web will impact education and how games and simulations can evolve to become robust teaching resources....

Authors: Gary Price. Chris Sherman.
Paperback, 402 pages
Publisher: Information Today, Inc.
Publication Date: 2001-07-01
Edition: 1

Reviews :

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